Marilyn

Snickers / You’re Not You When You’re Hungry

To tease the new "Marilyn" Snickers commercial with Willem Dafoe, we recreated Marilyn Monroe's infamous rendition of "Happy Birthday Mr. President" for the Super Bowl 50 commercial.

We also created a digital interactive OOH experience on the street in Times Square after the spot aired.

Teaser

TV

Interactive OOH

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Brand

Snickers

Agency

BBDO NY

Role

Art Director

Creative

Global CCO: David Lubars
NY CCO: Greg Hahn
ECD: Gianfranco Arena
ECD: Peter Kain
Creative Director: Dan Olivia
Creative Director: Scott Mahoney

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