Hall Of Fans

Ford is a fan of the fans. And to show them some love, we created the Ford Hall of Fans to honor them with exclusive rewards and access to some of the biggest events in sports.

Through Ford’s partnership with NASCAR, we leveraged some of our top drivers to spread the word that Ford is searching for the biggest NASCAR fans to compete and be inducted into the Ford Hall of Fans, an exclusive club only for those who can prove they truly deserve it. We created a socially-driven campaign to launch and promote the contest throughout the race season and sprinkled in some big surprises along the way to show Ford’s love for the fans.